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Yahoo Launches Its Womans Site Shine; Deals With Conde Nast, Hearst And Others (CBS News)

Yahoo (NSDQ: YHOO) has launched its ambitious womans site called Shine, bringing together content from other smaller sections of Yahoo, with original content and syndication deals with the likes of Conde Nast, Hearst, Rodale, Time Inc and others. The site is aimed at women between ages 25 and 54, something that the company thinks it has underserved till now, even though it has as many as 40 …

Yahoo takes Shine to women (Atlanta Journal-Constitution)

NEW YORK (AP) — Yahoo Inc. is launching a new site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. Mondays launch of Shine is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail …

Yahoo Takes A “Shine” To Women 25 To 54 (Search Engine Land)

Perhaps the perfection of Yahoos vertical strategy is its new blog-inspired site Shine . Its a broad mix of content from publisher partners such as Hearst Communications, Rodale and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food , Shine is a kind of meta-vertical and focuses on a key …

Yahoo launches Shine Web site for women (Lincoln Journal Star)

Yahoo Inc. is making a fresh appeal to women. On Monday it launched Shine, a Yahoo Web site aimed at females between the ages of 25 and 54. It delves into fashion and beauty, entertainment, parenting, work and other areas of interest to women.

Yahoo Launches Its Womans Site Shine; Deals With Conde Nast, Hearst And Others (paidContent.org via Yahoo! Finance)

Yahoo has launched its ambitious womans site called Shine, bringing together content from other smaller sections of Yahoo, with original content and syndication deals with the likes of Conde Nast, Hearst, Rodale, Time Inc and others.

Yahoo Takes a Shine to Online Women (DesignTechnica)

Yahoo has unveiled “Shine,” a new Web site for women 25 to 54 focusing on information relevant to their daily lives…and enabling advertisers to target them more accurately.

Yahoo Hopes Women Make New Site Shine (WebProNews)

Yahoo Shine launched as the company reaches for attention from women amid a competitive web environment for the 25-54 female market. read more

YAHOO! SETS SHINE TO ATTRACT WOMEN (New York Post)

Yahoo! is launching a new site for women between ages 25 and 54, calling it a key demographic underserved by current properties. Todays launch of Shine is aimed largely at giving the struggling Internet company additional opportunities to sell…

Yahoo launches Shine Web site for women (BetaNews)

In its plan to concentrate more of its efforts on improving its status as a portal, Yahoo continues to roll out new properties and products, this week adding “Shine,” a new Web site for women.

Yahoos Shine Focuses on Female Decision-Makers (NewsFactor) (Addict 3D)

NewsFactor - Yahoo on Monday launched a Web site focused on providing information relevant to women. Dubbed Shine, the site aims to create a single destination for the approximately 40 million women between the ages of 25 and 54 who already come to Yahoo each month.